To start the day, Lacoste's huge street teams full of enthusiastic, preppy, red-polo-wearing twenty-somethings marched from all corners of Manhattan towards the new flagship store handing out invitations to the party and coupons for Lacoste polos.



Once all of the street teams had arrived at the store, they lined up and drew as much attention as possible, competing with neighboring stores like Michael Kors.

A HUGE red polo was erected.

The Andrews began DJing and the party was officially started!

The crowd was very mixed.

Free Patron Tequila drinks made lubricated the social interaction nicely. Hot dogs, pretzels and cotton candy were dispensed as well as Patron infused ice pops.





The photobooth was a hit.


Some RJW peeps made appearances.

The band, Foster the People came to see fans and get a few interviews in before their performance.

Some Korean pop star showed up and the crowd tripled in size.

The party winded down and we migrated to the Gansevoort Park Hotel for the after party. The stage was set.

The band performed and all hell broke loose.




What a night.



















